Avaya has high hopes for its data portfolio in the channel.
"Avaya is in the data business; we are absolutely committed," said Steve Bandrowczak, vice president and general manager of Data Solutions at Avaya. "We have a rich history as well as a deep installed base (of existing Nortel data customers). Avaya partners now have a tremendous opportunity to go and attack that installed base as well the Avaya base that never bought data from us before."
Bandrowczak, who made his comments during the 2011 Avaya Americas Partner Conference this week in Las Vegas, noted data services are an absolutely crucial part of the communications equation.
"We have to deliver to the 'consumer of one' – the employees of an organization – products and services that speak to the way they want to do business and how they want to be interfaced. The exciting part is it all has to run on a network," he said. "Those who are selling unified communications and contact center – think about what it's running on top of. It's like trying to sell a car without a transmission. The underlying data network is key to data transport."
Bandrowczak also noted the company has released a number of new data products since April – further proof of its commitment to the technology. Among the new releases are Avaya's 8800 Ethernet routing switch, 8100 wireless LAN, advanced Gateway 1330 and Configuration and Orchestration Manager. In November, the company plans to launch its virtualization strategy, he said.
"Virtualization to servers been happening for a few years," Bandrowczak said. "The challenge is most companies have multiple data centers or are looking at cloud computing," scenarios that typically nullify the benefits of server virtualization. "We will be announcing hardware and tools for virtualization of the data center."
The idea, he said, is to lay the foundation for the next-generation data center and campus environment, which includes simplification of private and public cloud computing environments. "This sets the foundation for the next five to seven years," Bandrowczak said.
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