Beginning in July, Avaya Data Solutions has been prominently featured in the first of a series of high profile ad placements in The Wall Street Journal International. Featuring bold headlines such as, "70% of businesses pay up to 50% too much for their data networks," these print ads are targeted at high-level executives, particularly chief financial officers and IT decision makers.
"The high impact and aggressive messaging in this campaign is centered on a quantitative, fact-supported total cost of ownership savings comparison versus the market leader. We're optimistic this will resonate with decision makers in the present economic business environment," said Jake Power, senior director, Marketing, Avaya Data Solutions.
To extend reach to a more technical audience, an online version of the ads is being placed in a number of IDG tech sites, such as CIO.com and networkworld.com. The campaign also includes a destination landing page on avaya.com where customers and prospects can get more information about the Avaya data portfolio, review a video customer case study, read the Info-Tech comparison report, find out about the special financing offer and register for updates (for lead capture).
Visit the campaign landing page
This is a great ad campaign - We utilize Avaya products in our business and are looking forward to seeing the results of this amazing campaign...
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