By Kym McNicholas http://blogs.forbes.com/
Video conferencing at work is inevitable.
Most people won’t be on video conference calls as much as Polycom’s CMO Heidi Melin.
Polycom makes communications and video conferencing equipment for the enterprise.
She has to use the system to talk to clients daily.
It’s part of her marketing strategy.
But their technology is integrated into Microsoft Office Communication Server.
What’s that?
It’s their Unified Communications platform tying together email, voice, instant message, telephony and video.
And Microsoft’s Outlook is the most widely used in the enterprise. The video button’s already there on the IM client. It’s usable today.
Ultimately your computer’s going to be the main source of communication even by phone, so you might as well get used to it. Especially video.
Wainhouse researchers recently predicted a growth rate of 28% in telepresence and video use for communication via computer in 2011.
And Gartner recently said that telepresence will replace 2.1 million airlines seats by 2012.
Gartner also forecasts that by 2015, 200 million workers globally will run corporate video conferencing from their desktops.
Guess what that means?
You’d better clean up your office.
Just because someone’s not knocking at your door, doesn’t mean they won’t see you. You will be on camera at some point, like it or not, from your office or cubicle.
So, it’s time to think about the backdrop.
Should you have a company logo behind you and not that picture of Brad Pitt or Angelina Jolie.
Polycom Video Conferencing Background Sample
Polycom’s CMO suggests, “‘Figure out what’s going to best promote your company’s brand.”
Remember it’s a small space.
Literally a headshot with a little bit of space around you to fill with something strategic.
Polycom Video Conferencing Background Sample
Polycom recently hosted a contest within its organization for the top three dressed up workspaces.
Those are the two examples (above).
Earlier video conferencing was considered a luxury which small businesses could not even think of. However, advent of voip phone service has made it possible for anyone to enjoy video conferencing at a very low rates. Polycom is doing a good job here. Such contests help the business flourish and give people acquaintance with the video conferencing.
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