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Friday, May 28, 2010

Hospitality IP Phones 5 Years Later


26 May 2010 | Author: Paris Pitts

Last month, I was fortunate to be in Las Vegas to celebrate the 5th anniversary of the opening of Wynn Las Vegas. Congratulations to the property, which has become one of the premier properties worldwide.

In 2005, we were on the bleeding edge of technology in implementing one of the first IP deployments for hospitality. We implemented a hospitality-specific IP phone, and for the first time, hotel guests could take advantage of up-to-date information on their phones. The solution allowed for personalization and dynamic content delivered directly to the guest room.

Five years later, new hotel properties are looking almost exclusively at SIP in the guest room. Its no longer bleeding (or even cutting) from a technology perspective. It's the first choice for a new build. Hotels no longer need to cable for each extension, nor implement analog gateways and licensing to enable more than one phone in the room. All of this is adding up to CapEx and OpEx cost reductions in a tough economy.

Even more important than the economics of deploying a new system is the behavior of hotel guests. Iphones and Blackberry devices are now ubiquitous with frequent travelers, allowing almost immediate access to information. This has made implementing a relevant device in the guest room even more important.

Avaya has met this challenge with the Guest Media Hub. Our second generation hospitality device provides for a truly unique guest experience, with full motion video, high definition audio, and even more abilities to provide for a differentiated guest experience, as well as revenue generating and cost reduction capabilities.

Many things have changed in five years; the iPhone was not around; Facebook had just started, and Foursquare was called Dodgeball. The transformation of how people connect and gather information has changed dramatically, but we have also changed.

I look forward to your comments.

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