Senior Contributing Editor
Nortel (News - Alert) has demonstrated once again that it has its service provider clienteles’ interests and ultimately their customers at heart in enabling these firms to retain and grow share in the highly competitive communications marketplace.]
Nortel’s Carrier VoIP and Application Solutions unit has added a new web-based unified communications collaboration application to its Hosted IP Communications Solution. The new application enables providers to increase subscriber productivity and generate incremental revenues by allowing users to instantly shift from conference calls to full, rich-media web collaboration when the need arises.
Unveiled at the ITPX event in Las Vegas, Nev. the new application will allow users to quickly launch a full suite of collaboration services. These include application sharing, document presentation, interactive whiteboards, public and private chat, polling/surveying, synchronized web browsing and desktop sharing. In addition, the solution allows multiple presenters and collaboration sessions to take place at the same time, which Nortel says “creates a truly unified and interactive communication experience.”
The new application incorporates Dimdim’s web conferencing platform into Nortel CVAS’ Adaptive Unified Communications (News - Alert) Application, which is a key component of Nortel CVAS’ Hosted IP Communications solution. Dimdim’s platform enables real-time, rich-media collaboration and meeting sessions. The solution serves a wide target market and runs on most popular operating systems including Mac, Windows and Linux.
The timing could not be better for Nortel’s (and Dimdim’s) technology. The still rumbling Icelandic volcano continues to disrupt air transportation. The near-miss bombing in New York City’s Times Square, near many offices and leading hotels and conference facilities have sparked renewed terrorism fears. The United/Continental merger and the improving economy that the new combined carrier is banking on will almost certainly result in higher fares to be paid for by its literally captive market: the business traveler. The rich web collaboration features will in response permit firms to reduce travel especially for lower-echelon employees.
The Nortel solution will also reinforce end-customer loyalty to service providers. The more complex and value-rich (in both directions) the solutions the more likely subscribers will stay and will want to add services as they experience the benefits.
“We are delighted that Nortel CVAS is integrating our platform with its Adaptive UC application, which allows service providers to increase subscriber growth and loyalty by providing secure, collaborative and interactive communication services to end users,” said DD Ganguly (News - Alert), CEO of Dimdim. "Our goal is to provide our partners and customers with the most intuitive approach possible to Web conferencing. With no software to install or download and a myriad of advanced collaboration tools, Dimdim is committed to meeting the needs of all Nortel CVAS customers.”
Nortel CVAS will also demonstrate its new web-based UC collaboration application at the 2010 Cable Show (booth #711) which is taking place May 11-13 at the Los Angeles (Calif.) Convention Center.
Nortel CVAS’ Adaptive UC Application offers integrated voice, personalized audio/video conferencing bridges and web based portals, and is offered in multiple environments including Microsoft (News - Alert) OCS, Lotus Sametime and standalone UC configurations. The solution provides enterprises with what it says is a “graceful migration to UC” through support of mixed legacy TDM, traditional VoIP and mobile devices.
“Nortel CVAS’ Hosted IP Communications solution is unlocking new modes of communication and collaboration by eliminating the need for users to work with disparate and disconnected tools and services,” said Samih Elhage, president, CVAS, Nortel. “Now when workers are speaking with each other and find that a richer collaborative environment is necessary, there is virtually zero time delay between decision to collaborate and collaboration. Our new application allows people to interact and collaborate virtually, almost as if they were in the same room. It also helps to improve business productivity and it arms service providers with the means to increase subscriber loyalty and revenue potential.”
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