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Thursday, February 10, 2011

Cloud Computing and VoIP Will See Major Growth This Year

By Laura Stotler, TMCnet Contributing Editor

Cloud computing, virtualization and VoIP are going to realize major growth in 2011, according to a recent survey from Gartner (News - Alert). The company predicts 43 percent of organizations will embrace cloud computing and virtualization in some form this year, up from just three percent now.

The driving forces behind the push to the cloud will be limited growth opportunities, pressure to bear a low level of risk and rising costs. IT infrastructure will face increased levels of scrutiny from stakeholders as well as internal management. Gartner believes this increasing scrutiny will impact outcomes, operations, users and reporting.

PlanetMagpie, a San Francisco-area IT consulting agency, is increasing its footprint to gear up for an expected explosion in cloud services. The company built a larger building last year, and has introduced private cloud services to meet growing IT demand. The company provides custom IT consulting, web development, network support and managed IT services for small to mid-sized enterprises.

"Companies have to move forward now. I moved us up here so we'd have more server space to meet the demand, and a better location to reach customers all throughout the Bay Area," said Robert Douglas, founder and president of PlanetMagpie.

PlanetMagpie believes cloud computing, software-as-a-service (SaaS (News - Alert)) and VoIP appeal to organizations because of cost savings and flexibility. Other benefits include social media engagement and easy communications throughout an office.

Gartner forecasts SaaS and social CRM will undergo major growth over the next few years, causing a shakeup in the CRM market as new technologies and implementations take over.

“Over the next three years, social CRM will continue its exponential rise, software as a service (SaaS) will become routine, salesforce.com will reshuffle the market order, and consultants and system integrators will sell their own CRM software,” said Ed Thompson, vice president and distinguished analyst at Gartner.


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